Publishing an Alumni Magazine? 5 Ideas to Maximize Your Photography Investment.
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Did you know that our brains process visuals 60,000 times faster than text, taking just 13 milliseconds to interpret images? The photos you choose for publication convey your story, evoke emotion, and help your audience retain information. Here are some tips to make the most of your publication’s imagery:
- Consider the flow: Long articles can feel heavy, so incorporate full-page photos or large feature images to give readers a visual break. This approach will maintain their interest and keep them engaged.
- Pick a focal point: A single strong image can draw the reader’s attention and highlight the importance of the accompanying content. Allow visuals to convey powerful messages that support your narrative.
- Find balance: Collages are excellent for showcasing events or groups of people, while carefully selected images can illustrate key points in longer articles.
- Provide options: Offer your designer a variety of images to choose from, encouraging creativity and collaboration. Different orientations or versions of a photo can provide flexibility in layout design.
- Think big: Choose photos with ample copy space (space around the subjects). This allows designers to adjust cropping and placement, enhancing the overall visual impact.
- Choose your words wisely: The word count can significantly affect spacing and photo sizing. Consider using layouts and word counts from previous publications as a guideline for managing content length.
By incorporating intentional photo planning into your process, you can streamline collaboration between internal teams and designers, resulting in a final product that your readers will love. Don’t have specific photos in mind yet? Read our article about maximizing your photography investment for ideas!
